A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of … [Read more...] about The marketer’s dilemma
Customer Journey
SickKids Foundation Launches Delvinia-Designed Responsive Website
Enhancements reflect the Foundation's brand, support the donor experience (Toronto, ON) May 13, 2014 - Delvinia is pleased to support SickKids Foundation in the launch of its newly redesigned website, which showcases the organization's fundraising efforts and enhances the digital experience for … [Read more...] about SickKids Foundation Launches Delvinia-Designed Responsive Website
Speaking Engagements: Confirmit Community Conference
Confirmit kicks off its global roadshow next month with CCC'14 Orlando, which takes place at the Ritz-Carlton, Grande Lakes on May 8-9. This year, the technology provider is adopting a 'Be a Hero' theme for the event and celebrating the people who are driving positive change in their … [Read more...] about Speaking Engagements: Confirmit Community Conference
Building loyalty with the new consumer
There has been a lot of discussion around building customer loyalty since the financial crisis hit. Brands often ask us, what are the drivers of loyalty? How do we successfully drive loyalty with a fickle consumer base? Of late, Delvinia has had the privilege of working with Student Price Card … [Read more...] about Building loyalty with the new consumer
It’s time to rethink how we buy groceries
Recently I was asked by our president to organize an internal team building workshop for our staff inspired by the Institute of Design at Stanford University. I was more than happy to do it. The Institute, or d.school as it's known, has become one of the most talked about institutions because of … [Read more...] about It’s time to rethink how we buy groceries