In the news: Creating sustainable digital experiences
Our CEO Adam Froman recently spoke with Professor Robert V. Kozinets for an article in GfK Marketing Intelligence Review (MIR) about marketing and social media hype. The article, “Creating Sustainable Digital Experiences,” poses the question: Is the social media hype about being cool or about making money? Adam’s response: “Marketers need to be very clear […]
Delvinia’s Halloween haunted house competition: Vote for The Addams Family
To celebrate Halloween 2014, Delvinia and AskingCanadians decided to host a friendly Haunted House competition between two teams headed by our senior management. The challenge: to decorate the Delvinia and AskingCanadians offices and create a two-minute uncut video documenting the haunted house experience. The team that produces the video that receives the most likes and […]
Delvinia’s Halloween haunted house competition: Vote for Hotel Delvinia
To celebrate Halloween 2014, Delvinia and AskingCanadians decided to host a friendly Haunted House competition between two teams headed by our senior management. The challenge: to decorate the Delvinia and AskingCanadians offices and create a two-minute uncut video documenting the haunted house experience. The team that produces the video that receives the most likes and […]
In the News: Advantage magazine profiles Delvinia CEO Adam Froman
The October issue of Advantage magazine was released today and “The Innovators” section of the quarterly publication features a profile of our CEO Adam Froman. Adam spoke with writer Joe Dyton earlier this year for a story about his journey as an entrepreneur and the challenges he’s faced in building Delvinia and AskingCanadians. The article, […]
The loyalty program challenge
A few weeks ago I was having a conversation with a co-worker about brand loyalty. We began discussing why we are loyal to particular brands and not loyal to others. We had such a great discussion that I decided to turn the topic in to our next company-wide workshop. Loyalty fits into our daily work […]
Delvinia partners with Munk School on Creating Digital Opportunity project
We’re proud to be among the industry partners involved with a new research project designed to strengthen the international competitiveness of Canada’s digital industry. Delvinia is among a group of 13 partner organizations and 16 universities taking part in the Creating Digital Opportunity partnership, led by David Wolfe, Co-Director of the Innovation Policy Lab at […]