There are more than 800,000 Canadians over the age of 55 enrolled in Group Plans managed by Manulife who are planning their retirement. Manulife approached Delvinia to create a pilot project designed to help them build an ongoing relationship with these consumers via a Digital Retirement Centre.
Using our customer-centric and insights-driven approach, Delvinia’s team assisted Manulife in visualizing the ideal relationship between the organization and their Group Plan customers.
Through this process it was determined that in order to build trust with these future retirees, Manulife needed to provide them with an opportunity to truly visualize everything their retirement would entail; from travelling, to second careers and hobbies. But most importantly, Manulife needed to help their customers understand how they could finance it all.