Buzz
Earlier this week, Delvinia CEO Adam Froman and Jan Kestle, president of Environics Analytics, hosted a webinar to announce the eShopper PRIZMC2Link, powered by AskingCanadians. If you missed Tuesday’s presentation, you can view the recording here. Based on a survey of 20,524 Canadians fielded between last October and January, the eShopper PRIZMC2Link describes how specific More »
ESOMAR, a global organization dedicated to advancing and elevating market research, is hosting a ‘Best Of’ event in Toronto on May 9. The breakfast event, ESOMAR Best of – Canada 2012, takes place at the Hilton Toronto Hotel. Delvinia CEO Adam Froman is among the speakers. He’ll present a case study titled Shifting Donor Behaviour More »
When a company is truly engaging with its customers on social media platforms, it’s critical for the organization to communicate with its followers in the proper tone of voice. The degree of formality or casualness in the conversations should appear natural and is an important part of putting your followers at ease. When we’re building More »
Ricardo Queiroz, our Art Director, recently led a Lunch and Learn session on Responsive Design for the members of our Delvinia and AskingCanadians teams. Here’s a look at what he had to say on the topic. What is it? Responsive design is a design approach that adapts the medium to the users’ needs. On the More »
The Canadian Marketing Association (CMA) is taking marketing to a new level with a series of videos promoting the CMA Summit 2012, which takes place at the Westin Harbour Castle Hotel on May 16 and 17. In the first of the five “Connections” videos, a top level executive announces to his team that he’s invited More »
Branded entertainment is nothing new. As far back as the early days of radio and television, sponsors were unabashedly front and center on serial dramas like Little Orphan Annie (with Ovaltine) and variety shows like the Texaco Star Theater. And soap operas earned their moniker thanks to the financial backing of soap companies, not the More »
OpenDialogue presents a one-day conference on Content Marketing at The Old Mill on April 25. The theme of this year’s event is The Power of Choice: Attracting Consumers in an Opt-In World. Randy Matheson, our Director of Emerging Media + Trends, is among the speakers. Here’s a preview of what he’ll be talking about in More »
U.K. Unilever deodorant brand Suremen is looking to give its customers the thrill of four heart-pounding adventure challenges, without the sweat, dirt, cold water or inconvenience of leaving their computers and actually going outside. Customers who want to play Beat the Elements simply hold a Suremen deodorant can up to their web camera. Once recognized, More »
When a big tech acquisition happens, the related worlds of business, technology and advertising seem to evolve into a spectator sport. At least that’s how it looks on this side of the bubble. In this latest deal, Instagram, the 18-month-old photo sharing app/network, has been purchased by Facebook for $1 billion (yep, that’s a ‘B’). More »
Today marks the home opener for our Toronto Blue Jays, and while we’re only three games into the season (with a 2-1 record) thoughts go back to the back-to-back World Series wins in 1992 and 1993. Back in the early ’90s the only way you could keep up with your favorite team was to listen More »
