We’re thrilled to announce that our 15th Anniversary Timeline has won an IMA Best in Class Award in the Marketing category. The Best in Class Award is the highest honor bestowed by the Interactive Media Awards. And, according to the organization, it represents the very best in planning, execution and overall professionalism. This is Delvinia’s More »Posted in News.
The Canadian Marketing Association (CMA) is gearing up for the organization’s 2014 Analytics Conference, which takes place on January 29. With an emphasis on current case studies, the conference will feature presentations from individuals who have made the pivot of leveraging analytics beyond simple reporting to successfully driving change in their organizations and innovating within More »Posted in News, Speaking Engagements.
Working in the UX field I’m constantly looking at my environment and the world around me and questioning just how usable things are. Recently, I started to think about the concept of just what makes something usable. If something works, does that automatically make it usable? I’ve always believed that for something to be usable, More »Posted in User Experience.
Last week, Environics Analytics President Jan Kestle announced that Delvinia had been named Partner of the Year during a presentation at the company’s Seventh Annual User Conference. Kestle singled out Delvinia “for the productive collaboration we’ve enjoyed building robust databases on how Canadians behave and think.” Yesterday, the marketing services and data analytics company issued More »Posted in AskingCanadians, delvinia, News.
Helping organizations visualize—and realize—their ideal customer experience is something we do in our work every day. And, on occasion, we conduct creative workshops to help steer organizations through that process. For the past two years we’ve been fortunate to have SickKids Foundation as a client. And we recently had the opportunity to facilitate an Engagement More »Posted in Customer Journey, delvinia.
Recently, French Bank Societe Generale advertised that they would respond to Twitter customer service requests within 30 minutes (Monday to Friday 9-5). While Societe Generale is not the first bank to offer customer service on social media, it is part of a larger trend to offer a consistent customer experience no matter what channel that More »Posted in Customer Journey.
As more and more technology-driven products and services become more easily obtainable by the mass consumer group and no longer privileged just for the elite, the rate of change to our way of life continues to accelerate. As a result, the customer journey of your target audience is not only continually changing to account for More »Posted in Customer Journey.
We’ve long been taught that knowledge is power, and surely we’ve all been in a situation where increased access to knowledge or information has made us feel like we’re in the drivers’ seat of a conversation. But, in today’s world of technology where we have resources like Google, Bing, Wikipedia, Ask.com, translation apps and navigation More »Posted in Digital Culture, Technology.
Daniel Goleman is a psychologist and author of several works on the topic of emotional intelligence or “EQ”. EQ refers to the ability to express and control our emotions, but also to understand and respond to those of others. In short, EQ boils down to empathy and motivation. In a recent editorial from Goleman, he More »Posted in Customer Journey, Strategy.
The intersection between digital, human and physical experiences We need to focus more on human interactions and less on digital technology. That might sound odd coming from someone who has preached digital for more than 20 years, but it’s all about finding the right balance. Retailers like Hointer have almost completely removed the human element from More »Posted in Screens & Places.