The intersection between digital, social and physical experiences. All brands want to create a relevant, personalized and unified experience along their customers’ journey. And we all know that providing that experience in context to the customer is key. However, brands and agencies struggle with this due to the complex nature of the buying process today. A More »
We know from experience that shopping is a dynamic process. Often people choose their paths simply based on convenience, but in other cases, the motivations run a little deeper. Take our own shoppers from Part One of this series as an example. One person wants to enjoy the reassurance that comes with talking to trusted More »
The intersection between digital, social and physical experiences. The other day I was running through the PATH system in Toronto, which is the largest underground shopping complex in the world connecting office tower to office tower. I was stopped by a woman holding an iPad wanting to ask me a few questions. I’m sure you More »
Hi everyone! My name is Sara Baron-Goodman and I’m excited to be the Communications Intern at Delvinia and AskingCanadians for the next few months. I just finished my first year studying Journalism at Concordia University in Montreal, and I have a keen interest in writing and for both print and online medias. I’m looking forward More »
To humanize an experience is to make it humane. Something that is humane is characterized by compassion and sympathy, particularly for those who are in distress. Well, the frank truth is that shoppers today often are in distress. More specifically, today’s big ticket customer is overwhelmed. They are overwhelmed with choices, overwhelmed with features and More »
In my last blog post I discussed how people are spending less and less time on their desktops and more time using their mobile devices for their everyday online activities such as product research and shopping. A recent survey of our AskingCanadians online research community revealed that 20 per cent of Canadians are reaching for More »
You may have caught Delvinia at the joint CMA/MRIA Customer Experience Conference in April. The goal of the conference was to spark conversation amongst product and brand leaders, marketers, and researchers about how we can work together to elevate the customer experience for everything from a transit ticket to a high tech appliance. Delvinia was More »
I was having dinner with a good friend of mine the other night to celebrate his recent contract to work with one of, if not the largest gaming company, EA, out of their Vancouver offices. Having always been intrigued and amazed by his creative skillset (he draws graphic novels for fun) I encouraged him to More »
Last week, Rosalina Lin-Allen, our Head of Strategy, presented a webinar on The Emerging Trends of Today’s Mobile Shopper in partnership with Tenzing Managed IT Services. Mobile has become an indispensable part of consumers’ daily lives with no signs of slowing down. Today 52 per cent of Canadians own a smartphone and 43 per cent More »
Partnership to Examine Innovative Uses of Digital Technology in Citizen Engagement Delvinia and the Innovation Policy Lab at the Munk School of Global Affairs in the University of Toronto are pleased to announce a partnership to study eDemocracy and the impact of technology on citizen engagement in Canada. Delvinia has extensive experience working with all levels of More »
