British Airways is aggregating the tweets, posts, and status updates of Olympic fans each day to craft an interactive symphonic sound wave.
As the sound wave plays through the social media activity of the day, the symphonic music becomes quieter or more intense based on the amount of posts that are being recorded during that hour. The Sound of the #HomeAdvantage will be live during both the Olympic and Paralympic Games.
In the screen capture here from August 5, a peak can be seen at just after 4 p.m. This illustrates the moment that thousands of Brits posted their reactions to hometown hero Andy Murray defeating Roger Federer in the men’s singles tennis gold medal match.
Users can filter the data to see sound wave based on the social buzz around individual British athletes, a sport, or choose one of the Olympic venues.
The project was created by BBH London.