While facing the challenges of being in a hypercompetitive global environment, businesses are under an increasing time crunch to push products out but with the added disadvantage of less time, fewer resources and smaller budgets. And sometimes that means foregoing proper consumer research and ultimately mistaking what values their customers and key stakeholders have assigned to the brand.
Bearing witness to the latest tone-deaf ads in today’s news cycle, we took to marketing professionals and research experts from Coca-Cola, Lotus Research, and others to learn their perspectives.
We hope you’ll take a few minutes to watch.
If you missed our debut episode on the Importance of Speed, you can watch that here.