What Keeps Customers Loyal to Your Digital Brand?

Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They […]

What Motivates Consumers to Interact with Brands on Social Media?

As you can imagine, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps […]

Adopting the Perspective of the Social Shopper

As we all know, digital media has exploded in recent years, leading to the proliferation of countless websites that aggregate deals, ratings and reviews, or otherwise inform consumers about how to shop and what to buy. The rise of mobile technology is also starting to have an impact on the shopping experience. Customers comparison shop […]

Targeting Your Digital Efforts to Niche Markets

We all know that different groups use digital media in different ways. There is no one size fits all marketing strategy. So whether you’re trying to reach out to members of the Real Life Super Hero movement (a community of men who dress up like superheroes and fight crime) or the uber-wealthy individuals who belong […]

New Faces at Delvinia. Say hello to Roz.

We’re very excited to announce that Rosalina (Roz) Lin-Allen has joined the Delvinia Interactive team as Director, Client Strategy. Roz will work closely with the team building our roster of interactive clients. Roz comes to Delvinia with over 14 years of interactive experience working with some of the biggest brands in Canada, e.g.: Bell Canada, Sony Canada, […]