Celebrating a Manulife Milestone
Manulife Financial’s CoverMe Packing App, which we designed in partnership with the insurance company, reached a major milestone in the App Store this week. And, we couldn’t let it go unnoticed. To congratulate our clients, we wanted to mark the occasion with a travel-related gift. So, the Delvinia team filled a vintage suitcase—which we covered […]
Learn how to connect with consumers at the CMA Summit
The Canadian Marketing Association (CMA) is taking marketing to a new level with a series of videos promoting the CMA Summit 2012, which takes place at the Westin Harbour Castle Hotel on May 16 and 17. In the first of the five “Connections” videos, a top level executive announces to his team that he’s invited […]
Gut feel vs. hard data: Ding, round one!
Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The results come in, and […]
Ticket to Ride: Turning insights into action
When you think of the great examples of world class customer experience it’s hard not to think of Walt Disney World. The theme park opened in 1971 and quickly became the world’s most-visited entertainment resort. But no matter how successful the theme park has become, the Disney team continues to find new ways improve the […]
Mastery—after all it’s in my name
While I was studying architecture, many of our assignments in school involved drafting layouts over and over again—using rulers, pencils and erasers. (Yes, these were the prehistoric times!) Autodesk’s AutoCAD was still in its infancy, and for some people, it was either a revolution in design, or a huge hurdle. For many of my friends […]
Should Facebook be your New Corporate Home Page?
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set […]