Screens & Places: Is it time to leave your wallet at home?
The intersection between digital, social and physical experiences. I recently met up with friends for dinner and a movie. I booked the dinner and paid via my smartphone; booked the movie and picked up the tickets via my smartphone; bought a coffee after the show, and you guessed it, paid with my smartphone. I did […]
Screens & Places: The Rise of Marketing as a Service in 2013
The intersection between digital, social and physical experiences. Like most of us today, time is precious. As I was running around shopping this past Christmas season I used all available digital tools to make it faster, easier and more enjoyable. Well I tried to make it more enjoyable! Like many of you, I research products […]
Screens & Places: The rise of augmented reality
The intersection between digital, social and physical experiences. The other day I was on a conference call with an old industry colleague. We were discussing the commercial viability of augmented reality (AR). If you don’t know what AR is, check out Wikipedia here. When I think about the true intersection of digital and physical experiences AR […]
Screens & Places: Your in-car experience
The intersection between digital, social and physical experiences. During a recent visit to Toronto’s Yorkdale Shopping Centre, I stopped by the new Tesla Motors retail store. Yes, I said retail store. If you have not heard of the Tesla brand, take a look. Personally, I love the idea of car brand opening a retail store […]
Screens & Places: Customer-centric branded digital ecosystems
The intersection between digital, social and physical experiences. This past weekend the family and I headed into the city for the annual Toronto Santa Claus parade, which according to the organizers is the largest in North America. As part of the total experience we rode the GO train into the city. The kids loved it! […]
Screens & Places: Mobility will be the centre of the in-store retail experience
The intersection between digital, social and physical experiences. In last week’s post I talked about some of the things retailers can do to embrace today’s digitally-savvy consumers and lessen the threat of showrooming. Understanding your customers’ path to purchase and developing a digital customer experience strategy is key. So is mobile. It’s essential for retailers […]