It’s that time of year again. Every futurist, or want-to-be futurist, publishes their predictions and forecasting for the upcoming year. Financial trends, marketing trends and my favorite; digital trends. I have never been a fan of making predictions. So, instead of a prediction, I would rather … [Read more...] about 2015: The year of mentorship and leadership
The fall is always one of the busiest times of the year for new business development. Responding to new requests, proposal writing and pitching are all part of the crazy fall schedule. In today’s competitive market winning new business is harder than ever before. That’s why you cannot just be good … [Read more...] about A pitch is a performance, not a presentation
A few weeks ago I attended a two-day offsite with senior marketing leaders from across Canada. Part of the meeting was dedicated to discussing the state of the marketing industry. Honestly, it feels like it’s a bit of a mess. I’m not saying that marketing today is not healthy with lots of … [Read more...] about The marketer’s dilemma
Have you noticed the steady increase in automation and smart machines being embedded into every aspect of your daily life? Uber uses a smartphone application to connect passengers with drivers, which has automated and replaced the traditional taxi dispatcher. The Yotel New York hotel in New York … [Read more...] about A successful digital business = smart machines + smart people
Only a small number of Canadians use grocery-store apps. Maybe that’s because apps don’t solve a lot of everyday shopper complaintsWith several of Canada’s big grocers creating branded mobile apps over the past year, there is no question grocery shopping is getting more techie. But are consumers … [Read more...] about Are grocery-store apps the answer to better customer service?