Articles by: Steve Mast
The Canadian Marketing Association (CMA) is taking marketing to a new level with a series of videos promoting the CMA Summit 2012, which takes place at the Westin Harbour Castle Hotel on May 16 and 17. In the first of the five “Connections” videos, a top level executive announces to his team that he’s invited More »
Has this ever happened to you? Those crazy creative people you’ve hired have come up with a killer idea for your business that wasn’t based on customer insight, but on good old fashioned creative thinking. Like the good business person you are, you hire a firm to conduct some consumer testing. The results come in, and More »
When you think of the great examples of world class customer experience it’s hard not to think of Walt Disney World. The theme park opened in 1971 and quickly became the world’s most-visited entertainment resort. But no matter how successful the theme park has become, the Disney team continues to find new ways improve the More »
While I was studying architecture, many of our assignments in school involved drafting layouts over and over again—using rulers, pencils and erasers. (Yes, these were the prehistoric times!) Autodesk’s AutoCAD was still in its infancy, and for some people, it was either a revolution in design, or a huge hurdle. For many of my friends More »
More and more this question is being discussed in corporate boardrooms across the world. Many advertising campaigns have already shifted from driving potential customers to their corporate home page and/or campaign microsite to their branded Facebook and YouTube sites. In some cases, organizations have elected to shut down their main corporate website altogether and set More »
Last week I shared some insights, based on our AskingCanadians™ research, into the factors that motivate consumers to interact with brands on social media. We found that people typically are motivated by contests, deals and staying up-to-date. But one third is looking for a deeper connection with the brands they follow on social media. They More »
As you can image, our firm is very interested in how people use social and digital media and how it relates to a brand. Not to mention many of the brands we work with are asking the same big questions we are: What motivates the social customer to take action with a brand? What keeps More »
As we all know, digital media has exploded in recent years, leading to the proliferation of countless websites that aggregate deals, ratings and reviews, or otherwise inform consumers about how to shop and what to buy. The rise of mobile technology is also starting to have an impact on the shopping experience. Customers comparison shop More »
We all know that different groups use digital media in different ways. There is no one size fits all marketing strategy. So whether you’re trying to reach out to members of the Real Life Super Hero movement (a community of men who dress up like superheroes and fight crime) or the uber-wealthy individuals who belong More »
We’re very excited to announce that Rosalina (Roz) Lin-Allen has joined the Delvinia Interactive team as Director, Client Strategy. Roz will work closely with the team building our roster of interactive clients. Roz comes to Delvinia with over 14 years of interactive experience working with some of the biggest brands in Canada, e.g.: Bell Canada, Sony Canada, More »
