New Marketing Research Platform Will Have Brands Saying “Just Methodify It”

Platform makes it easier to integrate consumer insights at every stage of product and marketing development, already has BMO Harris Bank and J.P. Wiser’s Whisky as clients Toronto, May 8, 2018 — Delvinia, the company behind a portfolio of valuable data collection businesses, has launched its new automated marketing research platform Methodify. The platform, successfully […]

Roy Gonsalves named to the MRIA Board of Directors

We’re excited to announce that Roy Gonsalves, Delvinia’s Senior Vice President of Client Development, has been named to the National Board of Directors for the Marketing Research and Intelligence Association (MRIA). Roy is one of three new Directors for the 2018-2020 term. As past member of the MRIA’s Research Agency Council (RAC), Roy hopes to […]

Speaking: Creating Digital Opportunity Partnership Conference

The Creating Digital Opportunity partnership hosts its 5th Annual Partnership Network Conference in Vancouver this week and our CEO Adam Froman is participating in a panel presentation at the event. Adam is taking part in a discussion focusing on the policy implications of the CDO’s research and the competitiveness of Canada’s digital industry. He will […]

Speaking: Next 2018 – The Future of Experiential Marketing Measurement

Our EVP Raj Manocha will join Alyssa Rodrigo of Labatt Breweries at the Insights Association’s NEXT 2018 conference in New York on May 1st to talk about measuring the effectiveness of experiential marketing. Directly engaging consumers and inviting them to participate in a brand experience is the core goal of any experiential marketing campaign. But […]

Getting Consumer Research Wrong

In an new article for The Research Insighter, Steve Mast, our President and Chief Executive Officer, takes a look at marketing failures and why so many brands today are getting their marketing research wrong. Despite using consumer feedback, brands often introduce products and campaigns that leave you scratching your head wondering, “Who approved that?” In […]

Speaking: Automating the MR Process to Achieve Greater Results

TMRE in Focus: Innovations in Market Research takes place in Chicago next month and our EVP Raj Manocha will be on hand to share some of the innovative work our team is doing with our Methodify platform. Raj will join Matt Marcus, Manager of Marketing Research with BMO Harris Bank, to talk about MR automation […]