Keys to success in digital marketing: Holistic digital ecosystem + market of one

As the new digital customer shifts their time from traditional media to digital media and their product research from brick-and-mortar channels to online, marketers know that it is important to master the art of digital marketing. Ninety-seven per cent of marketers surveyed in an informal poll by Delvinia agreed with the statement, “Digital should be […]

Building loyalty with the new consumer

There has been a lot of discussion around building customer loyalty since the financial crisis hit. Brands often ask us, what are the drivers of loyalty? How do we successfully drive loyalty with a fickle consumer base? Of late, Delvinia has had the privilege of working with Student Price Card (SPC), a youth loyalty brand, […]

Aligning Your Digital Ecosystem to Support the Customers’ Decision Journey

Brands have been adding the latest and coolest digital touchpoints to their portfolio in the last few years – Facebook, blogs, Twitter, mobile, Pinterest, you name it  – often because they do not want to fall behind their competitors. The rationale of adding digital touchpoints is a reactive one – “our competitors are there so […]

Unleashing the Power of Analytics for Your Brand

Our society is at an inflection point where we can bring enough data together, computing power to process it, and bandwidth to distribute it in a timely, affordable way to make better decisions. Things that were seen as unattainable before are now possible. Organizations have the opportunity to rethink how they do business differently and […]

How Business Leaders Should Think About Digital

Digital is not just your organizational website(s) or Facebook page (though those are two components of digital). Digital should be framed as a transformative enabler that allows organizations to: Engage customers in a two-way dialogue Change the way your organization delivers products and services Collect business intelligence. Let me expand on each of these points: Engage […]

The Art of Turning Insight into Action – Part Two: What is Strategy?

In Part One of our series, we introduced the first part of Delvinia’s three-part process: insight. In this second installment, we extend the examples to illustrate how and why we tackle digital strategy on behalf of our clients. I’m Rosalina Lin-Allen and I head our strategy practice. I work closely with the practice heads and […]