Articles by: Rosalina Lin-Allen
Last week, I was invited to speak to MBA students on the topic of digital metrics, at my alma mater, the Schulich School of Business. This is the third year in a row that I have spoken to MBA students taking marketing courses. Here are a few of the key takeaways from the presentation: The More »
It has been expected for some years now that computers would not only be everywhere, but in everything as they became cheaper. That is now achievable. Not long ago, a detergent company prototyped a chip on a detergent container to provide rich media instructions when consumers used their smartphone to interact with it. While the More »
For a good decade, Google has been the king of the Internet. The search engine organizes content based on data such as keywords, links, etc. However, in March 2010, Facebook traffic surpassed that of Google and Facebook continues to grow rapidly with no sign of slowing down. How did Facebook become so important? Will its More »
Derek Miller’s “The Last Post” was published on his blog penmachine.com by a friend on May 4, a day after the 41-year-old father of two died from complications of colorectal cancer in Burnaby, B.C. His last post went viral drawing millions of views from around the world. Many of us don’t think much about our More »
You believe understanding your customer is imperative to the success of your product, but you have a limited budget and an aggressive timeline. Sound familiar? Given this common reality, many time-pressed, resource-squeezed product managers forgo customer research in their product development process. Instead, they rely on intuition and any quick secondary research they can get More »
I have always been an avid reader of newspapers and books offline. In the past 6 months I have introduced audio and digital books into the mix. I find that what I read has not changed, but the ways I consume my reading certainly has. Not only am I using multiple devices, I am consuming More »
Delvinia has recently worked with the Richard Ivey School of Business to re-launch its HBA program website (HBA stands for Honours Business Administration). The primary objective of the program is to communicate the unique offerings of the HBA program to attract the right prospects. Not only is the program complex to articulate, we also found More »
