Articles by: Randy Matheson
Providing recipe suggestions to customers is one way to increase the use of your food product. As far back as 1904, Frank Woodward saved the Jell-O product from financial disaster by printing and distributing cookbooks to his salesmen throughout the U.S. The recipe books were given away for free, and by 1906 Jell-O had sales More »
Besides augmented reality and 3D projection, QR codes are by far the most maligned and abused technology by marketers. The open-source codes can be created by anyone at no cost, and abuse and poor user experience is rampant. So, when I see QR codes being used properly I get a little choked up. The Liquor More »
Anyone who has been involved in digital marketing over the past dozen years knows well that social media provides an opportunity for the ‘little guy’ to have a voice. If organizations don’t realize this they may be in for a rude awakening at some point. The latest example of someone ‘not getting it’ goes to More »
When a company is truly engaging with its customers on social media platforms, it’s critical for the organization to communicate with its followers in the proper tone of voice. The degree of formality or casualness in the conversations should appear natural and is an important part of putting your followers at ease. When we’re building More »
Branded entertainment is nothing new. As far back as the early days of radio and television, sponsors were unabashedly front and center on serial dramas like Little Orphan Annie (with Ovaltine) and variety shows like the Texaco Star Theater. And soap operas earned their moniker thanks to the financial backing of soap companies, not the More »
U.K. Unilever deodorant brand Suremen is looking to give its customers the thrill of four heart-pounding adventure challenges, without the sweat, dirt, cold water or inconvenience of leaving their computers and actually going outside. Customers who want to play Beat the Elements simply hold a Suremen deodorant can up to their web camera. Once recognized, More »
When a big tech acquisition happens, the related worlds of business, technology and advertising seem to evolve into a spectator sport. At least that’s how it looks on this side of the bubble. In this latest deal, Instagram, the 18-month-old photo sharing app/network, has been purchased by Facebook for $1 billion (yep, that’s a ‘B’). More »
Today marks the home opener for our Toronto Blue Jays, and while we’re only three games into the season (with a 2-1 record) thoughts go back to the back-to-back World Series wins in 1992 and 1993. Back in the early ’90s the only way you could keep up with your favorite team was to listen More »
Will the familiar sight of distracted, hunched over smartphone users soon be replaced with those of distracted users staring somewhere off into the distance while saying things like ‘find coffee,’ ‘take photo’ or ‘re-play Nickelback?’ While the last item seems far-fetched, the rest of the scenario may be on the verge of reality thanks to More »
Every day thousands of busy people rush through the area connecting Toronto’s Union Station with the PATH system; a series of tunnels that connects nearly 50 buildings in the downtown core. The PATH contains hundreds of retails stores, services and food outlets where people stop to pick up the essential items they may need at More »
