In an effort to examine how and why women use the web, Yahoo! undertook the Women Connectonomics study, holding focus groups and interviewing 3,000 women across America. The results of this study will be used to help advertisers connect with women online in ways that best suit their needs. A few … [Read more...] about What Do Women Need Online?
The ongoing evolution of technology has influenced virtually every industry, and the Market Research industry is certainly no exception. In fact, Market Research has shifted dramatically and by all accounts it will continue to do so, which means researchers will be challenged with keeping ahead of … [Read more...] about Integrating Social Media into Market Research
GPS awareness and usage on smartphones is still relatively low among Canadians, particularly among Boomers and the 65+ crowd. Even some 38% of NGen don’t know or aren’t sure whether their smartphones are GPS-equipped. Given these stats, it isn’t surprising that few Canadians use their mobile GPS on … [Read more...] about Mobile GPS, oh where art thou? Managing the Hype: The Reality of Mobile in Canada
Delvinia celebrated our first 10 years in 2009 and what better way to wrap up the year than with our company open house and reboot party held recently here at our new digs. Thanks to all who attended and you can still catch some of the festivities. It’s been a busy rollercoaster ride in the … [Read more...] about Saying goodbye to 2009 and hello to 2010