A few weeks ago I was having a conversation with a co-worker about brand loyalty. We began discussing why we are loyal to particular brands and not loyal to others. We had such a great discussion that I decided to turn the topic in to our next company-wide workshop. Loyalty fits into our daily … [Read more...] about The loyalty program challenge
Learnings from our internal workshopsI recently conducted a series of design thinking workshops for our team. In our first workshop we tackled the grocery shopping experience—including the challenges people face when shopping and how to address them. For the next round, we focused on the daily … [Read more...] about Can you improve an already great user experience?
Our office has always had a customer-centric philosophy. We believe it is important to understand and share the feelings of another person or group of people when approaching projects and the customer experiences we are designing. One of the reasons we do this is because we believe that the best … [Read more...] about Fostering a culture of innovation within our office
Recently I was asked by our president to organize an internal team building workshop for our staff inspired by the Institute of Design at Stanford University. I was more than happy to do it. The Institute, or d.school as it's known, has become one of the most talked about institutions because of … [Read more...] about It’s time to rethink how we buy groceries
Working in the UX field I'm constantly looking at my environment and the world around me and questioning just how usable things are. Recently, I started to think about the concept of just what makes something usable. If something works, does that automatically make it usable? I've always believed … [Read more...] about UX Design: Every user is unique