Articles by: Adam Froman
Michael Geist’s column in Saturday’s Toronto Star cited the attacks on the voting system at the recent NDP convention as a reason to dismiss the prospect of online voting in a general election. It really annoys me when high profile and well respected academics like Geist try to stir the pot by saying that physical More »
The lines are blurring. What was once a survey respondent is now a customer participant. What used to be called market research is now often referred to as customer insight. As we move from a product-centric world to a customer-centric world, addressing the needs and wants of empowered customers has resulted in the creation of More »
Voice of the Customer is a term that’s commonly being used to describe the process of using digital technologies across various customer touchpoints to collect, analyze and interpret customer feedback and data. Sounds straightforward. But in today’s digital world, keeping pace with the changing habits and behaviours of customers has never been so challenging. Digital More »
Social media provides organizations the potential of capturing the voice of the customer, and providing organizations with a deeper understanding of how to engage their customers on their terms. Here are five ways that marketers should be integrating social media into the marketing mix. Social Intelligence We have entered the age of intelligence. Social intelligence More »
Later today, I’ll be speaking at Environics Analytics‘ 5th Annual User Conference. With the theme, “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and services. The following is a preview of my presentation about how social More »
I just returned from speaking at the GTEC 2011 conference in Ottawa earlier today. This is the largest government technology conference in the country. It was held at the new Ottawa Convention Centre next to the Westin Hotel and the conference took over the entire building. All of the major technology providers were in attendance. More »
When I met with Elections Ontario in 2010 to discuss the research we were going to have Nicole Goodman take on with the assistance of an NSERC grant that we obtained through Ryerson University, the organization had already disclosed that it wanted to pilot Internet voting by 2012 as part of its mandate to improve More »
Kudos to Jan Kestle, Michael Weiss, Emily Anderson and the Environics Analytics’ team for putting on a top-notch breakfast event this morning to launch the partnership that connects Delvinia’s AskingCanadians™ Social Media Survey to PRIZMC2, Environics Analytics’ popular segmentation system. More than 60 people attended the event—held at George Restaurant at the Verity Club—to hear More »
When introducing new digital experiences to a customer group, one can never forget the need for some form of education, which is why it’s so important to understand the behaviours of your customers—and that means more than simply understanding their willingness to use technology. Even with the growth of social media, there are similarities to More »
I recently enjoyed the Family Day weekend in Ottawa giving my parents some quality time with their grandchildren—which is code for giving my wife and I a little break. My mother is an avid reader and over the past few years has also become a digitally-savvy senior thanks to her computer. So, putting on my More »
