On September 27th, a team from Delvinia and AskingCanadians participated in something very special – The Great Camp Adventure benefiting SickKids. We wanted to take part to not only support a great cause, but also to personally support our client’s fundraising effort.
We’ve been working with the folks at SickKids for two years now, beginning with the development of a donor-centric digital strategy. Our work with the Foundation continues, and we’ll definitely be talking more about that in this space once the first phase of the strategy has been executed.
In addition to Delvinia’s professional involvement with SickKids, I also had a very personal reason for taking part in the event. My late niece Taheera, who was with us for only four years, was a patient at the hospital. The treatment and support she received at SickKids is something my family will never forget.
Our team, made up of Delvinia and AskingCanadians colleagues and our families, spent the month of September focused on raising funds for the event. Adult members on the team were tasked with a fundraising goal of $500 each, while the younger members each had to raise $150 each. We set a team goal to raise $5,000. And, I can tell you; the kids rocked!
We employed all our social media and direct response skills. We reached out to all of our connections. We made personal appeals, posted links to our individual fundraising pages on various social media sites, and in the end we sent out a good old fashioned email asking for support.
Thank you to everyone who contributed to our efforts. I am happy to report that together we raised more than $6,000 for SickKids and the event itself raised more than $1.3 million in its first year.
We had a great time taking part in the event – as my colleague Rosalina Lin-Allen attested to in her guest post on the SickKids blog earlier this week – and we were thrilled to support our client while doing so.
To see some photos from the day, please visit our Facebook page.