Tools
AskingMedia™ is Delvinia’s proprietary, award-winning, online platform for testing rich media creative and product concepts. Developed on a modular platform, AskingMedia™ can accommodate any methodology to efficiently and cost-effectively collect consumer responses. It is a visual survey tool that allows you to view and evaluate advertising concepts such as new TV commercials, and employs a “virtual guide” to assist the participants complete the survey.
We have developed a number of other modules based upon the clients’ needs within the AskingMedia™ platform. The value that these modules bring to our clients is the ability to integrate the results of the respondents’ interaction with the module with the remainder of the survey.
Video “Play-Only” Module
| This module gauges the consumers’ reactions to rich media creative in a secure environment. The video module employs a proprietary secure video technology that restricts access during playback and does not permit copying or downloading.
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Video Mood Bar Module
| This ad testing module that allows participants to provide moment-by-moment feedback of rich media creative through the use of our “Mood Bar” tracking technology. The data can then be broken down by any demographic data obtained in a survey.
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Shelf Impact Module
| This module is used to assess purchase behavior. It allows the participant to interact with imagery of existing or proposed product packaging in a simulated, online environment. The data collected reveals how consumers interact with these products.
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Word Importance Module
| This module tests word concepts. It allows you to evaluate which words and phrases used in advertising are the most appealing to the consumer. This highlights the relative importance of various words and phrases when consumers are selecting a product.
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Word Sort Module
| This module assesses opinions on new concepts by gauging the likelihood of the consumer purchasing a product based on particular characteristics. It allows you to look at various product characteristics and establish whether this particular characteristic would influence your purchasing decision.
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