AskingCanadians™
Redefining research in the Canadian market.
AskingCanadians™, a Delvinia company, is a full-service online data collection firm with a market research panel that includes more than 160,000 Canadians.
Our proprietary nationwide panel—and Qu’en pensez vousMC, its French-language counterpart—is comprised of individuals from all walks of life who have opted-in to participate in online surveys that influence today’s leading brands.
Our core service offerings include survey programming and hosting, online tools for testing rich media creative, one-on-one interviewing, custom recruitment and online panel management.
With unrivalled access from Newfoundland to British Columbia, we can:
- Sample hard-to-reach audiences quickly
- Recruit regionally-representative samples in line with Canadian demographics
- Boast a response rate that eclipses the industry rate by more than 50 per cent
Request our Panel Book today to find out more about our proprietary panel.
About Us
Established in 2005, AskingCanadians™ owns and manages Canada’s premier proprietary research panel – also known as AskingCanadians™ – and its French counterpart Qu’en pensez vousMC, which provides Francophone panel members with a unilingual French interface and unique voice.
Panel members are self-profiled by more than 300 demographic, psychographic, behavioural and attitudinal variables. Every panellist is also profiled against Delvinia’s Insight Engine, a database of behaviours of all Canadian households with more than 2,000 additional profiling variables.
We offer full service, sample only, or program and host services.
Want to learn more? Explore our service offerings
The Panel
We’ve developed strong partnerships with two of Canada’s most well-known and firmly established loyalty programs: Hbc Rewards and Aeroplan. This allows us to reward panellists’ participation with their choice of Hbc Rewards bonus points or Aeroplan Miles, as well as various prizes. The result is an average survey response rate that eclipses the industry.
