Every day thousands of busy people rush through the area connecting Toronto’s Union Station with the PATH system; a series of tunnels that connects nearly 50 buildings in the downtown core. The PATH contains hundreds of retails stores, services and food outlets where people stop to pick up the essential items they may need at More »Posted in Advertising, Retail, Technology.
This year, digital advertising turns 18 years old and still most of the creative we come across on the web (and now on mobile) is dominated by banner ads. To demonstrate the potential of today’s interactive ad technology, Google has created Project Re:Brief, bringing together the creative minds behind four iconic ads of the past. More »Posted in Advertising, Creative, Digital Culture.