Have you ever wondered what the soundtrack to your day would sound like? Well, if you lived in Gotham City and had composer Han Zimmer’s The Dark Knight Rises score as a soundtrack, it would sound like this app. The Dark Knight Rises Augmented Soundtrack Experience provides an interactive sound layer to your day. The More »Posted in Advertising.
I don’t think there’s a week that goes by when someone doesn’t compare an emerging ad technology to something seen in the 2002 movie Minority Report. As Tom Cruise’s character John Anderton makes his way through a shopping mall he is identified by retina scanners and besieged by personalized advertising messages. Minority Report was set More »Posted in Advertising.
Augmented reality (AR) has the ability to immerse users in an experience by layering in 3D content within the space of a camera’s viewpoint. Early AR used very distinct markers to position (and trigger) the visuals for the user, but the development of better cameras and image recognition has allowed for the use of product More »Posted in Advertising, Technology.
Providing recipe suggestions to customers is one way to increase the use of your food product. As far back as 1904, Frank Woodward saved the Jell-O product from financial disaster by printing and distributing cookbooks to his salesmen throughout the U.S. The recipe books were given away for free, and by 1906 Jell-O had sales More »Posted in Advertising, Experience Design, User Experience.
Besides augmented reality and 3D projection, QR codes are by far the most maligned and abused technology by marketers. The open-source codes can be created by anyone at no cost, and abuse and poor user experience is rampant. So, when I see QR codes being used properly I get a little choked up. The Liquor More »Posted in Advertising, Retail.
Branded entertainment is nothing new. As far back as the early days of radio and television, sponsors were unabashedly front and center on serial dramas like Little Orphan Annie (with Ovaltine) and variety shows like the Texaco Star Theater. And soap operas earned their moniker thanks to the financial backing of soap companies, not the More »Posted in Advertising.
U.K. Unilever deodorant brand Suremen is looking to give its customers the thrill of four heart-pounding adventure challenges, without the sweat, dirt, cold water or inconvenience of leaving their computers and actually going outside. Customers who want to play Beat the Elements simply hold a Suremen deodorant can up to their web camera. Once recognized, More »Posted in Advertising, Technology.
Every day thousands of busy people rush through the area connecting Toronto’s Union Station with the PATH system; a series of tunnels that connects nearly 50 buildings in the downtown core. The PATH contains hundreds of retails stores, services and food outlets where people stop to pick up the essential items they may need at More »Posted in Advertising, Retail, Technology.
Starting this Friday, a series of ads promoting tourism in Greece are set to begin running on a digital billboards in Times Square. But it’s not an airline, travel company or government agency behind the ads, instead the ads have been financed by a group of ordinary people that include Greeks and people of Greek More »Posted in Advertising, Digital Culture.
It used to be a fairly routine job for most brands to get their marketing message out. Develop some compelling creative messages; produce a TV ad; create a supporting print campaign, and maybe even do some radio to reach people locally. In 2012, with the seemingly endless potential of digital technologies, brands and their agencies More »Posted in Advertising, Digital Culture.