Rosalina Lin-AllenHead of Strategy
Rosalina (or Roz) is a well-rounded interactive veteran with an M.B.A. in Strategic Management and Marketing. Catching the digital bug early, Rosalina joined the field in 1995, seeing the transformation of the digital industry from its infancy to the prosperous industry it is today.
Over the years, Rosalina has passionately helped numerous clients leverage the digital and Internet channels. She has worked on both the agency and client sides of the business, giving her acute understanding of client organizational challenges in creating and realizing digital strategies. Rosalina believes strategy, stakeholder management, user experience and measurable results are the four key pillars of a sustainable and successful online channel program.
Clients Rosalina served include Sony Canada, Ontario Lottery and Gaming Corporation, Bell, Vincor, City of Mississauga, CD Plus and more.