Amy SullivanVice President of Insight
Amy is animated by an insatiable sense of curiosity. She was the kid who always had to understand “why”. Today, as Delvinia’s Vice President of Customer Insight, it is Amy’s job to answer that question for clients on a daily basis. Why do consumers do the things they do?
Amy pairs a rich professional background in audience research in traditional and interactive media with an education in sociology, communications and marketing to ensure that every project Delvinia completes reflects real-world consumer needs and interests. From depth interviews, to segmentation data, and traffic patterns, Amy is determined to understand what makes people tick. She knows that building cool stuff is fun, but cool and relevant stuff is truly inspiring.
Off the clock, Amy is inspired daily by her own brood of inquisitors. You may stumble across them in the park on weekends, walking the dog and enjoying the fresh air.