Adam Froman is a big believer in the transformative power of digital technologies. He is driven to understand how Canadians are integrating technology into their lives and how brands can adapt by creating relevant digital experiences. As the founder and CEO of Delvinia, he believes digital platforms can be used to create meaningful, human connections between companies and their customers and it is this philosophy that he has applied to his organization.
Adam established Delvinia, a Toronto-based digital strategy and customer experience design firm, in 1998. The company helps its clients like RBC Royal Bank, Microsoft and Rogers respond to the opportunities and challenges that digital technologies bring to customer relationships. He is also the founder of AskingCanadians™, an online data collection business with a research community of 160,000 Canadians, which offers a range of innovative data collection tools and Voice of the Customer platforms.
Adam’s association memberships include the Canadian Marketing Association, Esomar and the Marketing Research and Intelligence Association, where he is a director of the MRIA’s Research Agency Council. Adam is also a Professional Engineer in the discipline of Human Factors Engineering and has an MBA from the Schulich School of Business.