2012
Providing recipe suggestions to customers is one way to increase the use of your food product. As far back as 1904, Frank Woodward saved the Jell-O product from financial disaster by printing and distributing cookbooks to his salesmen throughout the U.S. The recipe books were given away for free, and by 1906 Jell-O had sales More »
Save the date! Delvinia and AskingCanadians™ have partnered with Confirmit to bring the organization’s International Voice of the Customer and Mobile Research Roadshows to Toronto on June 21st. The Toronto date for the events, which are being held in various cities across Europe and the United States this spring, includes an exclusive VoC breakfast at More »
Delvinia CEO Adam Froman was among the speakers at the ESOMAR Best Of – Canada 2012 breakfast, held Wednesday at the Hilton Toronto Hotel. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company (COC). Through the use of data and analytics, the COC adopted a customer-centric approach towards the More »
Earlier today, the Delvinia and AskingCanadians teams had the opportunity to go backstage at the Four Seasons Centre for the Performing Arts to get a sneak peek at the set for the Canadian Opera Company production of Semele, an ornate 450-year-old Chinese temple from the Ming Dynasty. COC associate technical director Barney Bayliss led our More »
Besides augmented reality and 3D projection, QR codes are by far the most maligned and abused technology by marketers. The open-source codes can be created by anyone at no cost, and abuse and poor user experience is rampant. So, when I see QR codes being used properly I get a little choked up. The Liquor More »
Our new IAC Award just arrived this afternoon and we wanted to share it with you! Our redesign of the Canadian Opera Company website won the award for Best Arts Website in the 2012 Internet Advertising Competition (IAC) Awards, presented by the Web Marketing Association. The website, at coc.ca, which Delvinia originally redesigned in January More »
Manulife Financial’s CoverMe™ Packing App has won two Silver Awards of Distinction in the 2012 Communicator Awards competition. The app, designed by Delvinia and Manulife, and released in iTunes last December, won in the Mobile Apps — Business category and in the Mobile Apps — Travel category. The CoverMe™ Packing App, available for the iPhone, More »
Hi there, I’m Grace Kim and I’m joining AskingCanadians™, a Delvinia company, as Senior Project Manager. My 10+ years of experience in the market research industry have provided me with a great understanding of client needs, goals and expectations. It is important to me to execute each and every project with the highest standard of More »
Hi everyone! My name is Natalie Kam and I’m joining the wonderful team at AskingCanadians™ as a Data Specialist. With a design and event planning background, I recently made a decision to move my career into market research. Since working at the Greater Toronto Airports Authority as a Statistic Researcher and Data Analyst, I’ve had More »
Anyone who has been involved in digital marketing over the past dozen years knows well that social media provides an opportunity for the ‘little guy’ to have a voice. If organizations don’t realize this they may be in for a rude awakening at some point. The latest example of someone ‘not getting it’ goes to More »
