Delvinia Wins Two International Davey Awards

Judging has been completed for the 7th Annual Davey Awards and two Delvinia projects have been selected by The International Academy of Visual Arts as Silver Award winners.

The recent redesign of the Canadian Opera Company website at coc.ca and the No Friend Left Behind campaign, designed for Microsoft Canada, have been chosen as winners in the Performing Arts and IM & Social Networking categories, respectively.

With nearly 4,000 entries from across the United States and around the world, the Davey Awards honours the finest creative work from the best small firms, agencies and companies worldwide.

The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), a 200+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Current IAVA membership represents a who’s who of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Brandweek, Polo Ralph Lauren, ADWEEK, HBO, The Ellen Degeneres Show, Myspace.com, and many others.

For more information about our award-winning projects, please see our Canadian Opera Company and No Friend Left Behind case studies.

Speaking Engagements: A Sneak Peek at Environics Analytics’ 5th Annual User Conference

Delvinia CEO Adam Froman and Amy Sullivan, our VP of Customer Insights, will be among the speakers taking part in Environics Analytics’ Fifth Annual User Conference on November 16. With the theme “Big Data: Harnessing the Power,” the conference will explore new and innovative ways to extract insight from data to better understand customers, evaluate markets and target products and services.

Adam will discuss the emerging role of social media in today’s marketing mix during a panel discussion about “The Changing Marketing Landscape.” The panel, to be chaired by Dr. Tony Lea, Senior VP and Chief Methodologist for Environics Analytics (EA), will also include Steve Shaw, Chief Strategy Officer of The Kenna Group; Peter Miron, Senior Research Associate at EA; Steve Irvine, Facebook’s Senior Business Leader for Canada and Doug Norris, EA Chief Demographer.

In her session, “Smarter Thinking: Understanding the People Behind the Clicks,” Amy will share Delvinia’s experience in working with Microsoft Advertising to integrate data for better digital insights. With products like Bing, Xbox, MSN and Windows Live, Microsoft Advertising had access to a range of metrics and visitor imagery. But the company wanted a deeper understanding of its consumers. Andrew Assad, Content and Propositions Marketing Manager for Microsoft Advertising, will talk about how the company used a combination of custom research with data from Environics Analytics and Delvinia to develop key target segments—information Microsoft Advertising plans to use for product development, sales and marketing.

Additional conference highlights include a keynote address by Michael Adams, President of Environics Group, case studies featuring organizations like Holt Renfrew and Rogers Communications, solutions demos of EA’s latest products and software and the Innovation awards.

The one-day conference takes place at the Toronto Board of Trade, located in First Canadian Place. REGISTER NOW.

Webinar Recording: The Canadian Mobile Shopper

Earlier this week, Rosalina Lin-Allen, Delvinia’s Director of Client Strategy, hosted a free webinar on the Canadian Mobile Shopper, sponsored by Tenzing.

Consumer shopping behaviour and expectations are shifting. Smartphones and tablets have experienced significant growth within the last few years. Today, one third of Canadians own smartphones and 40 per cent of those owners report having used their phones during the shopping process (Source: AskingCanadians™, December 2010).

In fact, 2013 is projected to be the tipping point where research and purchase activity on mobile devices will exceed that of desktops and laptops.

Rosalina addressed the following questions during the presentation:

• How are Canadian shoppers using their smartphones and tablets in the shopping process?
• What are the expectations of Canadian mobile shoppers?
• Are the behaviours different for iPhone, Android phones, and BlackBerry-based shoppers?
• Do Canadian smartphone and tablet owners shop on their mobile devices in the same way?
• How have early adopter retailers and brands effectively engaged mobile shoppers?
• How should retailers and brands approach mobile shopping?

To listen to the recorded webinar, please click here.

To view the webinar slides, please click here.

To replay Rosalina’s September 28 webinar on the Canadian Multichannel Shopper, please click here.

Stay tuned for more information about Rosalina’s next webinar on the Canadian Social Shopper, which is scheduled to take place on Wednesday, November 30.

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