Delvinia Partners with Ryerson to Study Why Consumers Participate in Market Research

Delvinia has been selected as one of 15 businesses to partner with Ryerson University under a federal initiative designed to help companies in southern Ontario become more innovative and competitive.

The research project, funded through the Federal Economic Development Agency for Southern Ontario’s Applied Research and Commercialization Initiative (ARC), will examine the factors that motivate Canadian consumers to participate in market research.

Richmond Hill MP Costas Menegakis and Ryerson University President Sheldon Levy announced funding for the initiative at a press conference held at Ryerson’s Digital Media Zone earlier today.

“The project we are working on with Ryerson has the potential to fundamentally change the way our business provides services to our clients,” says Delvinia CEO Adam Froman. “FedDev’s ARC Initiative provides us with access to academic researchers we wouldn’t otherwise have had.”

Delvinia’s partnership with Ryerson will identify motivators for participation in social media and tactics that can be built into market research to create a more engaging experience for participants—an issue that is fundamental to the growth of our AskingCanadians online research community.

“If we are successful in identifying the underlying motivation to participate in market research in the digital age, it will not only make the market research industry more relevant, thus providing useful feedback to companies seeking to solicit the opinions of their customers, but it will position Canada as a global leader in the advancement of new methodologies in market research,” says Froman.

Under the ARC program, Ryerson University has been approved for $750,000 from FedDev Ontario to partner with small- and medium-sized businesses on activities like applied research, engineering design, technology development, product testing and certification.

For more information about today’s announcement, please visit www.feddevontario.gc.ca.

Adam shares his thoughts on the partnership in the video posted here.

AskingCanadians™ Launches Social Media Recruitment Campaign

AskingCanadians™, a Delvinia company, today announced the launch of a social media recruitment campaign offering Canadians the opportunity to voice their opinions by joining its online research community—and the chance to win up to $10,000 in prizes.

Using Facebook and Twitter, AskingCanadians™ is reaching out to Canadians from coast to coast, inviting them to join Canada’s fastest-growing online research community. As an incentive, new members—and existing panellists that refer individuals who join—will have the chance to win up to $10,000 in prizes, including an iPad, cash gift cards and a travel voucher.

Prize draws will be held at four stages throughout the end-0f-summer campaign. The earlier participants join, the more prizes they can win. And, participants that refer friends who become panel members will receive additional contest entries for every referral that joins.

“Being a member of AskingCanadians™ gives Canadian consumers a unique opportunity to share their opinions by participating in interactive online surveys that influence the products and services they use every day,” says CEO Adam Froman. “We’re committed to creating a fun and engaging experience for our members and we’re pleased to offer additional rewards to our panellists through this campaign.”

AskingCanadians™ was established in 2005 as an online data collection firm with a research community of Canadians who share their opinions by participating in interactive online surveys. Members earn rewards for every survey they complete and can choose to collect either Hbc Rewards of Aeroplan Miles.

Participation in the AskingCanadians™ online community is free. Panellists’ responses remain anonymous and personal information is strictly confidential as per our stringent privacy policy.

For more information about the AskingCanadians™ recruitment campaign, please visit facebook.com/askingcanadians. To join AskingCanadians™, visit http://contest.askingcanadians.com.

Delvinia Case Study: Microsoft Canada’s No Friend Left Behind Campaign

Microsoft Canada’s No Friend Left Behind Campaign, designed by Delvinia to promote the launch of Window’s Live Messenger for the iPhone and iPod touch, is a creative concept that highlights the critical moments when you need the expertise of the friends on your IM list the most—all while poking fun at the fact that different friends meet different needs in our daily lives.

Delvinia President Steve Mast discusses the project and the campaign strategy in the video below.