5 Most Viewed Articles on the Delvinia Link Pool: Nov 22 – Nov 28

• Why Are the Rich So Good at the Internet?
  Fast Company
• In Aisles, Consumers Turn to Mobiles for Holiday Shopping
  Buisnessweek
• English National Opera uses SMS to communicate last-minute ticket offers
  Mobile Marketing
• Haul Video Brings a Bag of Finds, and Words Only for a Camera
  NY Times
• 3 Ways Technology Will Change Black Friday
  TechVibes

Click here to see what links we’re sharing this week.

Webinar: The Digital Divide between Millennials & Boomers

As technologies continue to evolve, generation gaps grow, and reaching audiences in meaningful ways becomes increasingly difficult, organizations today need to dig deeper than ever before to understand their customers’ attitudes and behaviours.

By tapping into our online consumer research community, AskingCanadians.com, Delvinia is able to uncover Canadian consumer insights that help inform our client’s digital customer experiences.

Join us as Steve Mast, President of Delvinia, shares some key insights that illuminate the differences between the Millennials and Boomers in the following areas of interest:

• Technology ownership
• Accessibility issues
• Social networking
• Personal information sharing
• Mobile usage & attitudes

Webinar: Managing the Hype: The Reality of Mobile in Canada

This webinar was presented on November 23, 2010. Due to an unfortunate error, the first 10 minutes are missing from the recording. You can view the missing slides in the embedded Slideshare presentation below.

Mobile is the future however, we are in the early stages and marketers and businesses need to manage our expectations in order to make the most of this emerging technology. We compared the behaviours of 4 consumer groups in the Canadian marketplace: Millennials aged 18-30, Gen X aged 31-44, Boomers aged 45-65, and Canadians 65+.

This presentation covers how are ‘Canadians’ are using their mobile device?

• Smart phone ownership & usage
• GPS awareness & usage
• Mobile Apps – type & usage
• Mobile camera – high usage, lower sharing
• Mobile games – usage

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