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We’re Ready to Strut Our Stuff and Walk a Mile in Her Shoes

September 30, 2010 | Posted by: Randy Matheson | delvinia,Digital Culture,Entertainment,Featured Story
 

Red Heels - Walk a Mile In Her ShoesShave your legs, paint your toes, shoulders back and keep your eyes straight ahead!

The big day is here, and the bad boys of the Delvinia Heel Toe Team are ready to get out there and strut our stuff in Toronto’s Walk a Mile in Her Shoes fundraising event. Today we’re talking the talk and walking the walk to raise awareness of gender-based violence. At noon today our fearless team of high-heeled warriors will squeeze each of our manly-man toes into our stylish footwear and walk a mile through downtown Toronto starting and ending at Dundas Square.

Thanks to all the organizers, our supporters who contributed funds, as well as our friends, family and colleagues who advised us on shoe selection, walking techniques and the secrets to looking sassy.

Most important, consider that 51% of Canadian women over the age of 16 have experienced at least one form of gender-based violence. Think for a moment about that statistic, this means that someone you know and care about has been or may become a victim of violence. It’s up to each and everyone of us to do what we can to support an end to violence against women.

You still have time to contribute to the Delvinia Heel Toe Team, visit the Walk a Mile in Her Shoes site and donate what you can.

Photo by Markusram used under CC license.

 
 
 

5 Most Viewed Articles on the Delvinia Link Pool: Sept 20 – Sept 26

September 26, 2010 | Posted by: Delvinia | Link Pool
 

Delvinia Link Pool - Sep 26

Click here to see what links we’re sharing this week.

 
 
 

Will you be using Facebook’s new Places feature?

September 24, 2010 | Posted by: Randy Matheson | AskingCanadians,Data Collection,Digital Culture,Featured Story
 

Facebook Places is now live in Canada. In early September we asked 1002 members of Delvinia’s AskingCanadians research panel whether they would be using Facebook’s Places feature when it launched. At that time only 12% of respondents said Yes, while 21% said No. The majority of respondents were Undecided (30%) or didn’t yet know (36%) what Places was.

When we broke that down by gender, 16% of males said yes they would be using Places while 6% of women said no. It would be interesting to see if this gender breakdown was consistent across other location-based check-in applications such as Foursquare or Gowalla.

Will you be using Facebook's 'Places' feature?

Are you using Places yet? Do you use Foursquare or another location-based check-in application?

 
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September 23, 2010 | Posted by: Adam Froman | Featured Story,Social Media
 

The Situation Delvinia’s relationship with the Canadian Opera Company (COC) began almost 3 years ago to improve the digital customer experience for opera-goers. Our work has resulted in tangible results migrating more COC customers to transact online. Now the COC struggles with understanding the measurable benefits that social media can better engage their audience. Like [...]

 
 

September 22, 2010 | Posted by: Randy Matheson | delvinia
 

It’s great to be here at Delvinia among so many friends. As Program Manager, my main responsibility is doing everything possible to ensure our clients are happy with our efforts. I started my PM career over 10 years ago in the online ad business, servicing clients in the Financial, Packaged Goods, and Public Service industries. [...]

 
 

September 22, 2010 | Posted by: Sara Durning | Experience Design,Featured Story
 

This was my fourth year as a presenter and second as course leader at Federated Press’ Annual Intranet for Corporate Communications Conference. I once again came away with new and interesting insights into using the intranet as a strategic vehicle for delivering the brand message. A few of my learnings from the conference include: An [...]

 
 

September 20, 2010 | Posted by: Delvinia | Link Pool
 

Greenpeace Launches Impressive New Anti-Facebook Campaign [Video] TheNextWeb McDonald’s Foursquare Day Campaign Increased Checkins by 33% Mashable Social Media: Who Will Do The Work? Beth’s Blog Angry Birds sells 6.5M units on iPhone and flies to new smartphones | VentureBeat Ford Ad In ‘New York Times’ Features Barcodes MediaPost Click here to see what links [...]

 
 

September 16, 2010 | Posted by: Adam Froman | Data Collection,Featured Story
 

Tonight I’m guest lecturing at Ryerson University for an undergraduate Market Research course. They are revamping both the day and the distance education versions of the course and the ‘new and improved’ course will retain most of the research ‘fundamentals’, but they also want introduce students to some of the newer advances in the industry. [...]

 
 

September 15, 2010 | Posted by: Adam Froman | Featured Story
 

“Do It Yourself Markham” campaign uses Facebook, Twitter and video to create awareness and promote word-of-mouth. Today, the town of Markham launches a social media awareness campaign, designed and implemented by Delvinia, to inform Markham residents about the upcoming municipal election on October 25, 2010. “Do it Yourself Markham”, orDIY Markham ) is a social [...]

 
 

September 15, 2010 | Posted by: Amy Sullivan | delvinia,Featured Story
 

Deja-vous at Delvinia. Glad to be back. Hi there, I’m Amy Sullivan, Senior Director, Customer Insight and Analytics. As the latest member of Delvinia’s interactive team, I am pleased to introduce myself. My professional background incorporates market research, traditional and digital media, and communications. In fact, I cultivated my love of digital media right here [...]

 
 
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