5 Most Viewed Articles on the Delvinia Link Pool: Dec 20 – Dec 26

• User Expectations with Mobile Apps – Catching Up With Effective UI
  UX Booth
• Puma Steps Up In-Store Experience With IPad Concept
  Advertising Age
• The New Rock-Star Paradigm: Succeeding in the music business isn’t just about selling albums anymore
  Wall Street Journal
• iPad Ads Engage Magazine Readers
  eMarketer
• 10 Best Data Visualization Projects of the Year – 2010
  Flowing Data

Click here to see what links we’re sharing this week.

5 Most Viewed Articles on the Delvinia Link Pool: Dec 13 – Dec 19

• Security Guru Launches iPhone App To Hack Colorblindness
  Forbes
• How Much Is a Tweet Worth? $500, Says Toyota
  Mashable
• Smart Pink: Effective breast cancer self diagnosis kit
  GizmoDiva.com
• W3C releases Mobile Web Application Best Practices guidelines
  Gizmag
• Mobile Future: Mobile Year in Review 2010 Video
  Mobile Future

Click here to see what links we’re sharing this week.

Billboard Introduces the Social 50 Music Chart

Last week the venerable music trade magazine Billboard debuted its new Social 50 chart. The introduction of the Social 50 goes to prove how important the internet has become to marketing music artists. With artists now likely to break first on YouTube rather than music television or radio, it’s become vital to look beyond mainstream media sources to gauge the popularity of musicians and their music.

The chart is created by social music tracking service Next Big Sound, which tracks an artists’ increases in friends, fans and followers along with page views and plays on MySpace, Facebook, Twitter and iLike. The chart saw Rihanna at the top spot in its first week followed by Justin Beber, Eminem, Lady Gaga and Nicki Minaj.

Silvio Pietroluongo, Billboard’s director of charts said on the company’s website, “The Social 50 provides a weekly snapshot of artists with whom music fans engage with the most in the social arena, which in today’s world is a significant validation of their investment in an act.”

Another Chapter in the history of Billboard

This latest move by Billboard is just another chapter in its long history of charting the entertainment industry. Beginning in 1894 as a trade paper for the bill posting industry, it quickly moved into reporting the circus, carnival, vaudeville and live entertainment industry, as well as motion pictures in 1909 and then radio in 1920.

Billboard is most famous for its Hot 10o music chart which were first published in 1958 combining single sales and radio airplay. The Hot 1oo and other genre charts served as the weekly bible for radio music programmers to create their playlists.  The Hot 1oo’s first brush with digital came in 2005 when it first included digital downloads and soon after in 2007 it included streamed and on-demand music. The Social 50 is just another page in the evolution of tracking and reporting the popularity of media.

Big Champagne and the Ultimate Chart

Another company monitoring music on the internet is Big Champagne. It publishes the Ultimate Chart, which top 10 bears more than a passing resemblance to Billboard’s Hot 100. Big Champagne too monitors social media sites as well as P2P, and file sharing sites around the world, pulling in real time data that can show geographically how an artist is breaking. This can be extremely helpful to the marketing teams as they can see the results of their promotional efforts immediately.

What sources do you use to discover and enjoy music?

Older Posts »