The story of Delvinia is really about people

People are what make the business, and people are its heart and soul. The story of Delvinia is not my story alone. It is made up of everyone who has been touched by Delvinia, who has been a part of Delvinia, or who has supported Delvinia. It is about the journey with our clients, our partners and our employees. It is as important for me to have them share their stories, as it is for me to share mine.

Delvinia is an ecosystem, an organization that will continue to evolve and change as we see the changes in digital and mobile technologies; the way consumers use technology and as organizations become more consumer-centric. The vision of Delvinia is about becoming a recognized Canadian innovation firm. It’s about the spirit of entrepreneurship, about being human-centric. It’s about building on the experiences and successes we have realized to date, and it’s about the learnings and experiences we have gained from our failures.

- Adam Froman -

Timeline

15 years of customer experiences, digital and innovation



- Part One -

1998 - 2002

Learning How to Run & Grow a Canadian Business


- Part Two -

2003 - 2007

Recovery, Growth and the Evolution of a Vision
2003

The firm begins the new year with three employees; Adam, Steve and Craig Tothill, our technical specialist.

Delvinia joins the Canadian Marketing Association (CMA) and quickly becomes a strong participant in many of their initiatives.

Delvinia moves to Victoria and Adelaide streets.

With the digital industry still at a near standstill, our work focuses on two major R&D projects funded by Canarie’s Advanced Research in Interactive Media (ARIM) Fund. The first is focused on determining the impact of broadband on market research, which results in the development of our AskingMedia™ online testing tool.

The second project involves assisting the Town of Markham with their voter outreach to introduce the option of online voting in the 2003 Municipal Election. Markham becomes the first major municipality in Canada to introduce Internet voting in a binding election and we collected insights to understand the impact of Internet voting from the voter’s perspective.

2004

Delvinia grows to eight employees.

The economic recovery begins and Delvinia embarks on new projects with RBC Royal Bank, and takes on new clients including: Plan Canada (formally Foster Parents Plan), Capital G Bank (based in Bermuda), Pfizer, Dynamic Mutual Funds, Allard Johnson Communications and AOL Canada.

AskingMedia™ – our online ad testing tool – is recognized with awards from the PMRS (predecessor to MRIA) and the CMA, and Delvinia launches Delvinia into the world of online data collection for the market research industry.

Adam receives a Canarie IWAY Award, while Markham also receives the E.A. Danby Award, for their vision and leadership in implementing Internet voting in Markham.

2005

New client wins include: Manulife, Random House of Canada, Canadian Blood Services, Nature Conservancy of Canada and Election Systems & Software. Our Data Collection business unit begins to grow with clients including, Global Market Insite, Ifop North America, 7th Sense Research, Northstar Research Partners, Research International and Lightspeed Research.

Delvinia’s work with Plan Canada (formally Foster Parents Plan) wins first prize in the inaugural Sympatico/MSN Charity Design Competition. As part of the prize package, Foster Parents Plan receives $50,000 worth of online media exposure on Sympatico.MSN.ca and Steve and Adam win a trip to the Cannes International Advertising Festival.

Delvinia partners with the Hudson’s Bay Company to use HBC Rewards to launch AskingCanadians™, an online research panel of Canadian consumers.

Delvinia moves to 214 King St. West in the Entertainment District.

2006

New client wins include Four Seasons Hotels and Resorts, Canadian Blood Services and George Brown College. Delvinia also grows its relationships with RBC Royal Bank and Manulife.

Delvinia works with Markham once again to promote Internet voting in the 2006 Municipal Election. The number of voters who cast ballots online almost doubles over 2003.

Delvinia creates the Operation LifeBlood campaign for Canadian Blood Services; an online donor registry with a communication strategy intended to alleviate intenders’ concerns and educate them about the donation process.

Delvinia redesigns Random House of Canada’s (RHC) website and builds BookLounge, RHC’s direct to consumer website. We also launch the BookLounge Editorial Board, the first online research community in book publishing.

2007

Steve Mast becomes a partner and the President of Delvinia.

Delvinia rebrands our business units as Delvinia Interactive and Delvinia Data Collection.

Delvinia migrates AskingCanadians and our data collection business onto the Confirmit platform, beginning our ongoing relationship with Confirmit.

Delvinia brings on Scotiabank International and develops the Scotiabank Be campaign; a strategy to leverage music and online social communities to attract new customers to the bank.

With help of IRAP funding and SREDs, Delvinia develops its Insight Engine, the first profiling of digital behaviours of Canadians. The Insight Engine allows us to understand the digital behaviours of Canadians by simply overlaying their postal code, revolutionizing the way we provide digital strategy services to our clients. We also begin licensing our Insight Engine data to Generation5 and Environics Analytics.

Delvinia develops an innovative online public consultation process branded Click with Markham to engage Markham residents on issues like growth management, transit and transportation, the environment, public safety, diversity and municipal services.

Delvinia trademarks the term Digital Customer Experience.

Delvinia begins working with the Canadian Opera Company (COC) to integrate digital experiences into the organization’s Operanation fundraising event for young professionals. Delvinia becomes the Digital Marketing Sponsor for the COC and leads the company in the development of a digital strategy to optimize the digital opera experience. Adam is asked to join the Board of Directors.

AskingCanadians begins offering Aeroplan Miles as an additional reward incentive for completing surveys, and begins recruiting Aeroplan members to join the panel.

The firm records its highest revenues since inception in 1998, experiencing an 800 per cent increase between 2003 and 2007, and the company reaches 24 employees by the end of 2007.



- Part Three -

2008 - 2013

Realizing our Potential, and Staying Focused Through a Global Economic Crisis
2008

A Decade of Delvinia. 2008 marks Delvinia’s 10th Anniversary.

Managing Through a Global Crisis. When the subprime mortgage crisis hit in May, Delvinia prepared for the worst. Revenues decline by 45 per cent in 2008.

New Clients. Amidst the economic crisis, Delvinia has a number of new client wins including: Rogers Media, Greenfield Ethanol, Pelmorex Media (The Weather Network), Homeserve Technologies, Canada Post Corporation, The Princess Margaret Hospital Foundation and Richard Ivey School of Business.

In the News. Vue magazine begins publishing a regular column, “Embracing Chaos” written by Adam. The column focuses on the impact of digital technologies on market research.

Optimizing the Online Insurance Experience. Delvinia redesigns Manulife Financial’s Coverme.com website.

Understanding the Bank of the Future. Delvinia designs the Next Great Innovator Challenge for RBC Royal Bank – a crowdsourcing competition created to gain insights into the innovations young adults wanted to see in banking within the next 30 years – and helps RBC become the first Canadian bank to launch a banking blog.

Crowdsourcing in the Caribbean. Delvinia launches Scotiabank International’s Change-Maker Challenge program; a contest that asked young adults from 14 Caribbean countries to share their marketing vision for Scotiabank Be. The contest drew more than 1,300 submissions.

Engaging Youth in Environmental Planning. Delvinia develops Quest for the Best Markham; a crowdsourcing initiative for youth in Markham to provide input into the municipality’s Greenprint environment strategy.

2009

New client wins: Porter Airlines, CRTC and Canada.com.

The CMA Goes Social. Steve co-chairs the first ever CMA Social Media Conference. He also chairs the event the following year.

Shaping the CMA Convention. Steve joins the CMA National Convention organizing team and is a member of the committee for four consecutive years.

Creating the Digital Opera Experience. As the digital marketing sponsor of the Canadian Opera Company, and through a Canadian Heritage Arts grant, Delvinia develops and launches the new COC website.

Can You Guess What They Said? AskingCanadiansTM launches www.guesswhattheysaid.com. The un-newsletter promotes our data collection capabilities to the market research industry by asking market researchers to guess how Canadians responded to a variety of questions. The site is honoured by the Web Marketing Association with a WebAward for Outstanding Website.

AskingCanadiansTM Grows. The AskingCanadiansTM online consumer research community grows to 130,000 members.

Industry-Led Innovation (DMZ). Delvinia participates in the Digital Media Experience Centre, a major economic development initiative in partnership with Ryerson University, the University of Waterloo and the University of Toronto. The initiative leads to the creation of the Digital Media Zone at Ryerson.

On the Move. Delvinia moves into its new digs at 370 King St. West and is nearly evicted after throwing its first client event only one week after moving in. The firm experiences 40 per cent growth over 2008.

Introducing Delvinia’s eCeption. Delvinia designs and launches its eCeption, an electronic reception application. The system illustrates how businesses can apply interactive technologies to enhance the workplace and create efficiencies.

2010

New client wins: Microsoft, CDS Clearing and Depository Services, Allstream, Sympatico, Ryerson University, St. Michael’s Hospital, Google Canada and The University of Toronto’s Knox College.

10 Years for the CNMAs. The Canadian New Media Awards mark their 10th Anniversary and are rebranded as the Digital Media Awards (Digis). Adam receives an Outstanding Achievement Award for his passion and commitment to the Canadian Digital Industry.

Integrating Digital into Maple Leaf Gardens. Delvinia helps Ryerson University to investigate how technologies developed at the DMZ can be integrated into the revitalization of Maple Leaf Gardens.

Internet Voting Goes Mainstream. Delvinia studies the impact of Internet voting in Markham in a third consecutive election and designs the DIY Markham social media program to raise awareness of the 2010 municipal election while increasing citizen engagement in local government. Over 70 municipalities in Ontario offered Internet voting in the 2010 Municipal Elections in Ontario.

Studying Alternative Voting Methods. Delvinia receives an NSERC Engage Grant through Ryerson University to fund Nicole Goodman, a PhD candidate studying alternative voting methods, to study Internet voting in Markham from a scholarly perspective.

2011

New Clients. New Delvinia client wins: CBC.ca, Exchange Solutions and SickKids Foundation. AskingCanadiansTM client wins: SocialSphere and Pricing Solutions.

Raj Manocha joins Delvinia as Director of Sales for AskingCanadiansTM and is promoted to become Vice President, Sales and Operations by May 2011. He is tasked with implementing AskingCanadians’ growth strategy.

Contributing to the MRIA. Adam is elected to the Board of Directors of the Research Agency Council of the MRIA.

Predicting the Future of Retail. Delvinia releases The Social Shopper: A Lens into the Future of Retail Experiences. The Delvinia DIG report finds that digitally-inclined shoppers are fast becoming the consumers of the future.

Delvinia Data Collection Rebrands as AskingCanadiansTM. As part of Delvinia’s strategy to grow its online data collection business in Canada, Delvinia’s data collection business unit undergoes a rebrand and becomes AskingCanadiansTM. AskingCanadians grows by 60 per cent in 2011 and the staff increases to 15.

Engaging Survey Respondents. AskingCanadiansTM continues to develop new respondent engagement tools and offers more than 40+ options for interactive modules integrated into the Confirmit survey technology.

e- Democracy in Action. Upon completion of the Internet voting research in Markham, funded by an NSERC Engage Grant, Delvinia releases e- Democracy and Citizen Engagement: The Delvinia Report on Internet Voting in the Town of Markham. The release of the report is covered as the top story on the front page of the Toronto Star .

Taking Manulife Financial Mobile. Manulife CoverMeTM launches its first mobile branded utility: the CoverMeTM Travel Packing App. The app is recognized with six international awards.

2012

New Delvinia client wins: Suncor Energy, Longview Solutions, Adesa, Benesure and the University of Toronto. New AskingCanadiansTM client wins: Corby Distilleries Ltd., GfK, comScore, Maritz Canada, BrandSpark International and RMG.

Innovating Customer Experiences. Delvinia launches its Customer Experience (CX) programs, including Customer Journey Mapping.

Going Mobile: The Future of Research. AskingCanadiansTM programs and hosts mobile surveys for clients like RBC Royal Bank, HBC and BrandSpark International. The firm introduces the use of responsive survey design, enabling surveys to be seamlessly viewed on any browser and on any mobile device.

A New AskingCanadians’ Incentive Partner. AskingCanadiansTM forms a partnership with RMG and Walmart, adding a new incentive and significant recruitment potential into the panel. AskingCanadians reaches 175,000 members.

Designing a User-Centric Dashboard. With the R&D financial support of IRAP, SRED and an NSERC Engage Grant, Delvinia partners with Ryerson University’s Department of Electric Engineering and The Weather Network to develop a user-centric dashboard that provides a brand health index in near real-time. The project wins a Behind the Scenes Award at the 2013 MRIA Excellence in Research Awards.

Providing Thought Leadership. Adam and Steve speak at over 20 industry conferences and events in 2012. Delvinia and AskingCanadiansTM publish more than 175 blog posts in 2012.

Hitting Our Stride. While the market research industry declined by 5 per cent in 2012, AskingCanadiansTM revenue grows by over 80 per cent, and the size of the team doubles.

Realizing Our Potential. Revenues almost double in 2012 from 2008 and Delvinia and AskingCanadiansTM reaches 32 employees.

2013

Celebrating 15 Years. Delvinia prepares to mark its 15th Anniversary on August 15th.

Connecting Marketers & Researchers. Steve co-chairs the first ever CMA/MRIA Customer Experience Conference.

A Leadership Role with the MRIA. Adam is elected chair of the Research Agency Council for the MRIA and is appointed to the MRIA National Board of Directors.

Joining the CMA Board. Steve is elected to the CMA Board of Directors.

Another Major Incentive Partner. AskingCanadiansTM forms a partnership with Suncor Energy to offer Petro-Points members an opportunity to join AskingCanadians and earn more Petro-Points points by completing surveys. AskingCanadians reaches 250,000 members.

The Voice of e- Democracy. Delvinia partners with the Innovation Policy Lab at the Munk School of Global Affairs at the University of Toronto to study e-Democracy in Canada.

Building Our Team. overall revenue growth for the first six months of 2013 exceeds 100 per cent over the same period in 2012 and our team reaches 50 employees.

Sharing Memories

To send a congratulatory message or share your thoughts on Delvinia’s 15th Anniversary, please visit our Facebook or LinkedIn pages.

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Videos

Watch our 15th Anniversary interviews on our YouTube page.


Our team, clients, friends and families helped celebrate our 15th Anniversary, August 15th at the Hotel Delvinia party.

We'd love to hear what you think. Like, share and add your comments on our facebook album.

Click here
to see all the photos from the Hotel Delvinia party.
For a full interactive experience of the timeline, visit delvinia.com/15
on your desktop.




Visit delvinia.com
HOME
INTRODUCTION
TIMELINE
SHARING MEMORIES
HOTEL DELVINIA
The story of Delvinia
is really about people.


Those in the past, the present and even the future.
People are what make the business, and people are its heart and soul. The story of Delvinia is not my story alone. It is made up of everyone who has been touched by Delvinia, who has been a part of Delvinia, or who has supported Delvinia. It is about the journey with our clients, our partners and our employees. It is as important for me to have them share their stories, as it is for me to share mine.
Delvinia is an ecosystem, an organization that will continue to evolve and change as we see the changes in digital and mobile technologies; the way consumers use technology and as organizations become more consumer-centric. The vision of Delvinia is about becoming a recognized Canadian innovation firm. It’s about the spirit of entrepreneurship, about being human-centric. It’s about building on the experiences and successes we have realized to date, and it’s about the learnings and experiences we have gained from our failures.

- Adam Froman -
Founder & CEO
Timeline

15 years of customer experiences, digital and innovation

1998 - 2002

- Part One -
Learning How to Run & Grow
a Canadian Business
   

2003 - 2007

- Part Two -
Recovery, Growth and the
Evolution of a Vision
   

2008 - 2013

- Part Three -
Realizing our Potential, and Staying Focused Through a Global Economic Crisis
Adam struck me from the beginning as being passionate, earnest, hardworking, and very, very determined. He was going to make a success of his business no matter what it took. He gave every project his full attention and couldn’t wait to show the results as well as explain the full rationale behind them. He clearly loves what he does.

There’s always a team involved in making an organization successful but the team needs a strong leader with a great vision. You’ve provided that Adam, and can take a great deal of personal pride in Delvinia’s success. You created the vision, you built and motivated the team and are deserving of the accolades. Well done my friend! Sincere congratulations on Delvinia’s 15th anniversary!

John Lewis, Vice President, Programming & Operations, Sirius XM Canada Inc.
My work for Delvinia started when Adam bought out his original partners and moved forward on his own…Adam had vision and strength of conviction to see it through. I’d say that Adam has a lot to be proud of. He took the company from ashes to success – not overnight but with the help of lots of talented and dedicated people. He had a vision and pursued it. Along the way, he and all the folks at Delvinia have created a very special place to work and grow!

Richard Epstein, Partner, Aird & Berlis LLP




1998 - 2002

- Part One -
Learning How to Run & Grow
a Canadian Business
   

2003 - 2007

- Part Two -
Recovery, Growth and the
Evolution of a Vision
   

2008 - 2013

- Part Three -
Realizing our Potential, and Staying Focused Through a Global Economic Crisis
Sharing Memories

Social

To send a congratulatory message or share your thoughts on Delvinia’s 15th Anniversary, please visit our Facebook, LinkedIn or Twitter pages.

Hotel Delvinia

Our team, clients, friends and families helped
celebrate our 15th Anniversary, August 15th at the Hotel Delvinia party.

We'd love to hear what you think. Like, share and add your comments
to the images below - or click here to see all the photos from the Hotel Delvinia party.


Click here to see all the photos from the Hotel Delvinia party